Dear Intuit:
Now that the hype about the QuickBooks 2009 product line is in full swing, I wanted to share some thoughts with you about it, and make some suggestions to really, really help drive your product sales with the 2010 product release.
Stop Catering to the Accountants...
First of all, might it be time to stop catering to the accountants out there (many of whom have no idea how QuickBooks works and don't want to have any idea) and start focusing on businesses that are actually attempting to use your software for their accounting? I sure think so.
In the 2008 version of QuickBooks, the big news was all of the new and improved capabilities with the accountants' copy feature. In the 2009 version, the big news is the Client Data Review Tool. No question, this tool will be quite helpful for those accountants (me included) that are dialed into improving their client QuickBooks data files. However, how much development time went into this feature at the expense of other more pressing and beneficial improvements? My hunch is a lot.
Foreign Currency Capabilities - So?
Another highly touted feature in the Pro, Premier and Enterprise versions of QuickBooks 2009 is the ability to handle foreign currencies. Based on the polling I have done with clients and businesses in the QuickBooks classes I teach, this feature has been met with a collective yawn. I've seen it stated in your press releases that over 30% of those businesses using QuickBooks (or some similar figure) were asking for this feature. Maybe 30% of those who are using QuickBooks Enterprise need it - if so, why not make the a selling point of the Enterprise line? The majority of the smaller businesses using the Pro and Premier editions of QuickBooks don't have a need for this feature. They are having a difficult time as it is generating sales in US dollars.
What You Should Be Adding to the Product Instead:
As a member of your Certified Pro Advisor and Certified Enterprise Advisor teams, I'd like to suggest some product enhancements that sure make a lot more sense and would benefit far more QuickBooks users than the Client Data Review Tool and Foreign Currency. They may not be home runs, but they sure are practical ones. Here are a few for starters:
But Wait, There are More... The list continues - once you have tackled the above, let's talk about these improvements: Don't make a business modify an open sales order report just to see what the open dollar balance is on the sales order. Most clients I deal with expect that an "Open Sales Order Report" would show a listing of what sales orders are open, AND what the open balance is on the order, NOT just a listing of sales orders that have not been closed. Help businesses that are using the assembly feature within QuickBooks Manufacturing Edition to quickly identify what components are out of stock when building an assembly. Highlight the items in red or do something else to draw attention to them. Don't just tell them there aren't enough to make the assembly - this is really problematic with long bills of material. One Final Thought for the Moment... The suggestions above are simply an accumulation of various things that have driven my clients nuts with QuickBooks over the years (there are more for sure!). Many other suggestions could easily be added to this list, including this big one: There are many other things that could be baked into QuickBooks 2010 to make the user experience even better than it is today. I hope to have the opportunity to talk with you about them someday soon! Cheers, What do YOU wish QuickBooks would add to their software in the 2010 release? Submit your comments below! FIND THIS INSIGHT HELPFUL? This is just one nugget of knowledge that Scott Gregory, QuickBooks Expert can bring to your business. Download Scott's catalog of QuickBooks services and products to learn more about how he can help your business get more out of QuickBooks!
Scott Gregory, QuickBooks Specialist
www.BetterBottomLine.com





I am an IT professional who's customers use Quickbooks Enterprise. I would like to see more Database Administration tools, a real tool that allows the user to do database reindexing properly. I have customers that have a 1.6 GB data file. Intuit believes this is a large Database file. As an IT professional I can tell you this is relatively very small for a database. I have SQL and Oracle databases that range in the multi-terabyte range. The thing that makes them managable are the tools published to reindex and restructure and do maintainance, this is what Quickbooks lacks.
When asked what to do about slow data access on the "large" data file, Quickbooks 3rd tier support told my customer to send them the database file and they would take 5 to 10 bussiness days to reindex it and send it back. During that time what do they expect my customer to do? Close his doors and send everyone on vacation? The only other option would be to start from scratch on a new Company file, what kind of answer is that?
With all that being said Intuit needs to remember that there are IT professionals out there supporting thier customers. There needs to be documentation that assumes we are not morons and includes details on a technical level.
Posted by: Rich | November 15, 2008 at 03:48 PM